WakeUp&SmellTheMisogyny

"Because girls like you to remember things...like their names. Wake up and stay alert." - Lynx print ad 2010
(Image credit: http://www.feministing.com/archives/021341.html)

Ah, the sweet smell of misogyny, how you warm my feminist cockles on your ever so manly open fire.

Believe it or not, Feminism really isn't my thing, (yes it gave us the vote and (more) equal rights, but it also gave us the impression that those naughty things with penis' are trying to keep us sistas down and that's just silly) I believe Feminism can be as damaging as misogyny if utilised incorrectly. Case in point, this highly intellectual piece of print advertising for Lynx aka the essence of boyhood puberty (because really, what self respecting man actually wears Lynx deodorant? Anybody? No? Good).

The chaps (I assume they're chaps?) behind this ingenious print ad obviously know who their target audience are, (teenage virgins) and for that I'll give them an ounce of credit, but for that only. These guys are incredibly lazy and that just pisses me off. How long do you think it took them to come up with this concept? Ten minutes or so? I mean, how much will these spanners be getting paid to come up with a "creative" solution to sell Lynx? A shitload more than the average worker is my guess. Advertising should be witty, it should be well thought out and, well, y'know, it shouldn't be sexist. Obviously they're not trying to appeal to the female population so it's ok to annoy the living shite out of us, isn't it? Aren't these ads as offensive to males as they are to the females? Don't they just assume that the most important thing in a man's life is shagging as many different women as possible, so much so you can't even remember any of their names? Yes, because this is certainly a quality I look for in a man. Oh, you wear Lynx? You fucking stud, c'mere! I certainly know I can't help myself, I smell Lynx on a man(?) and I immediately de-robe and throw myself at him, for I am a female and therefore, by the rules of Lynx, will always fall for the sweet smell of excessive teenage masturbation. Must be The Lynx Effect, eh ladies?

Perhaps I'm over-thinking it all. Perhaps they know that sex(ism) sells and therefore just keep on abusing it. Perhaps I'm just too bloody defensive for my own good.

Now, I'm not saying that I want a fluffy world of rabbits where boys and girls sit around and plait each other's hair while sharing biscuits and chocolate, I'm not saying that at all. I actually love a bit of sexist banter, what I don't like is mindless adverts such as the above which makes it seem like sexism is actually ok when in fact it's really bloody ugly. But what can you do eh? Sexism has always existed and it always will. There will always be lazy advertisers who use it to sell things. Way of the world, it won't change but that doesn't stop me being incredibly wound up by this relatively small injustice.

I guess I just hate that some idle tools make money by employing such lazy, lazy, lazy bastard advertising tactics. As my mother would say, "get a real job." Be able to actually grow a beard and wear real aftershave, then we can talk.